NOB - Meet Nobility

NOB is an exclusive, invitation-based social app designed for the international aristocratic community. It brings together verified members through private messaging, curated events across Europe, and a daily matchmaking feature — all within a refined, privacy-first experience.

AppStarter partnered with NOB SAS to bring this vision to life on iOS, from product strategy through App Store launch

Project Overview & Work Done

NOB came to AppStarter with a clear but ambitious brief: create a digital home for a community that values discretion, heritage, and meaningful connection — not mass-market swiping. The challenge was to build something that felt as exclusive as the audience it serves, while still delivering the modern functionality users expect from a top-tier social platform.

Our team delivered end-to-end across all four phases of our process. During Strategy, we worked closely with the NOB founders to define the membership model, referral-based verification system, and the overall product architecture. In Design, we crafted an interface that balances elegance with usability — from the event discovery flow to the daily profile matchmaking card, every detail was intentional.

The Development phase brought together private messaging and chat, an events tab for organizing and joining meetups across Europe, a personalized news feed with exclusive interviews, profile verification through referral links and codes, and subscription management.

For Launch, we guided the app through Apple's review process, handled App Store Optimization, and orchestrated a debut that positioned NOB in the Lifestyle category with a clean, compelling listing.

Results

The app launched successfully on the App Store as a free download with in-app purchases, currently at version 1.0.11.

NOB is already featured as a case study on our homepage — a testament to the quality of the build and the strength of the partnership. The platform is live and growing its verified member base across Europe, with an events calendar spanning major cities like Paris. The product was delivered within AppStarter's standard 3–4 month timeline, with fixed pricing and zero hidden costs — exactly how we operate.